We’re excited to announce that Scale Shift Ventures has acquired Botdog, the LinkedIn automation and content tool built for professionals who want to grow their presence without sacrificing their time or authenticity.

This is a product we’ve believed in for a while. Now, we get to build the future of it.

Why Botdog

When we evaluate acquisitions at Scale Shift, we’re looking for a specific combination: a product with genuine user love, a clear problem worth solving at scale, and a foundation strong enough to grow on. Botdog has all three.

Robin Choy and Guillaume Miara founded Botdog and grew it into a product with a real, loyal user base. And they brought on Nick Frost as the team member that would lead the product and public voice, building the kind of creator-operator relationship with users that most SaaS companies spend years trying to manufacture. The result is a brand that users actually trust and a product that delivers on its promises.

That’s not common. And we don’t take it for granted.

What We’re Doing With Botdog

Our vision at Scale Shift Ventures is simple: great products at the right stage of growth can do far more with focused investment and operational support. Botdog is exactly that kind of product.

Our immediate priorities post-acquisition:

Accelerating the product roadmap. Botdog users have been vocal about what they want: deeper automation, smarter scheduling, better analytics, and tighter integration with how LinkedIn’s algorithm works. We’re investing in engineering resources to move faster on capabilities that have been on the wish list.

Building a real product team around Nick. Nick Frost continues as the product and content lead; the voice that Botdog’s audience knows and trusts. Our role is to give him the team and infrastructure to do more of what’s working, not to replace what got Botdog here.

Maintaining the trust the brand has built. Botdog’s reputation is its most valuable asset. Users return because the product does what it says, and because Nick has been genuinely transparent about how it works and who it’s for. That ethos doesn’t change under Scale Shift ownership; it gets protected.

A Note on the Founding Team

Robin Choy and Guillaume Miara built something worth acquiring. The creator-operator model they designed, with themselves as the business architects and others brought on as needed to fill strategic roles, is increasingly how the best software companies are built in this era. We think their approach is worth recognizing, not just in closing remarks, but as a genuine part of why Botdog succeeded.

We’re grateful to have the opportunity to take it forward.

What’s Next

Over the coming weeks, users will hear more about product updates and what’s on the roadmap. We’ll share more from the Scale Shift Ventures side about our broader portfolio and approach as we continue to grow.

If you’re a Botdog user: nothing changes for you today, and a lot changes for the better in the months ahead.